So the coal corporation of Shanxi must adjust the marketing view, enhance the brand management, innovate the marketing model. At the same time, strengthening the construction of the marketing group and doing the market research well can still do well in the international competition. 为此,山西煤炭企业必须不断调整营销观念、加强品牌管理、创新营销模式,同时加强营销队伍的建设,并做好市场调研工作,只有这样才能在国际市场竞争中立于不败之地。
Strengthening coal quality management and creating brand effect 强化煤质管理力创品牌效益
I hope that this research can enrich the theoretical circles of coal corporate brand strategy, and provide some methodological guidance and decision-making for construction and implementation of brand strategy of coal enterprises. 希望这一研究能够充实理论界对煤炭企业品牌战略的研究,并对建设和实施煤炭企业品牌战略提供一些方法指导和决策参考。